Willis Tower (formerly Sears Tower), is a defining Chicago architectural symbol. The Skydeck is the 103rd floor observation level. It features a store on the top level and a large exit store and café located several floors below street level. The retail operation at Willis Tower is, like so many of our locations, truly unique. The Skydeck itself is like no other place in the world, so in 2011 we built the Marketplace & Café to match its “wow” effect.
We designed a 5,000+ square foot “theater” of merchandise and food that has guests lingering to shop and eat. The design is a deliberate throw-back to the spirit of gritty Chicago past, with classical wood details, pressed metal ceilings and classic cork tile floors—the polar opposite of the sleek glass-and-chrome tower. With great multiple retail opportunities for the Skydeck guest, annual sales volume potential is seemingly unlimited.