One of the most successful movie franchises of all time translated neatly into a traveling exhibition featuring the “science” of Wizardry. The task was to build a traveling store with the same look and feel as the wildly popular Warner Brothers movies. It is versatile, durable, exciting – a store perfectly in tune with its audience. We feel we designed and built a spectacular store that remains one of the best examples of traveling store design. It has also been one of the most successful traveling museum exhibitions that generated retail per capita sales ranging from $7-10.
One of the highest complements a themed store designer will ever receive is that the store is thought to be another exhibit. Indeed, the interpretation of Diagone Alley became the last exhibit. When the guests entered, it took a few moments before that realized it was a fully functional gift shop and not a continuation of the exhibits.